Consistent Video Content that Increase Admissions, Engagement, & Donations
We develop video for email campaigns, social posts, and advertising that will guarantee increase engagement for potential students, parents, & alumni, and help you grow your mission.
CASE STUDY
The below case study is representative of a private preparatory school on a multi-year consistent content strategy
WHY
Increase in student applications and retention
Increase in Alumni giving throughout year, and through different campaigns (Giving Tuesday)
Increase brand awareness in local market and reach more prospect students and parents within local market
Capture younger alumni to build network
HOW
5 posts per week (2 videos & 3 photos/ graphics)
Video content including long format and short format videos
Yearly commercial production for Open House attendance, leading to application increase
Event coverage for alumni events
Alumni and student highlights including Legacy campaign
Program highlights and campaigns to increase prospect student knowledge of programs
Monthly shooting schedule and brainstorming session to develop new and unique content
Managing social accounts and developing voice on all platforms
Updating website with relevant photos and videos on specific pages to match brand image
RESULTS
Alumni giving increased 200%
Enrollment increase 18% per year for incoming classes
Engagement increase and growth experienced on all channels
TESTIMONIAL
“Timber Reel was instrumental in growing our social media presence and we saw a direct correlation between inquiries and donations as a result of their work.”
CAMPAIGN SAMPLE
Timber Reel developed a 7 day campaign to increase donations on Giving Tuesday so here’s what we did:
• Produced 7 videos highlighting programs at the institution and released them each day leading up to Giving Tuesday